Apple has dominated any other computer ad campaign for a while now. However, with the release of the Microsoft's "Windows 7 was my idea" campaign, they are giving Apple a run for their money. This campaign reaches out to the public by having PC users explain the new features of Windows 7, and take credit for the new program. What I love about these ads is that Microsoft manages to demo features of their product while making their "spokespeople" real and relatable. They also have 3 different ad format - one is quick cuts to different people who claim that Windows 7 was their idea, one focuses on one person who explains why Windows 7 was their idea, and the last one is a 7 second demo of one of the features of Windows 7. They also have some print and outdoor ads, but they are much more successful in TV format.
For TV Ads, follow these links:
http://www.youtube.com/watch?v=r2YX6FsoMIY&feature=player_embedded
http://www.youtube.com/watch?v=a9ZesvwuE2g&feature=player_embedded
http://www.youtube.com/watch?v=jK-nMQiLzts&feature=player_embedded
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