Monday, May 3, 2010
laugh out loud
The most effective ads are ones that get an immediate reaction. The best ads are ones that get an immediate positive reaction. This ad made me legitimately laugh out loud. The concept is super simple - The BK stacker has a stack of burgers on it, burgers are made of beef, beef is cow, so the ad is merely a stack of cows. That creative simplicity is amazing, because it is so straightforward.
MTV campaign
This campaign is awesome, graphically. Each print in the campaign has the same look - lots of fonts, some are words are more readable than others. MTV does this, however, while keeping the style of the individual ad unique to the artist that they are talking about. However, the content and copy of the ads are a little puzzling. Kurt Cobain and Ian Kumister's adsa talk about how they got into drugs as a result of their entry into the music business, while 50 Cent's says how rapping took him off the streets. They might just be trying to tell each "Master's" story, but I think they should have chosen artists who's careers were a positive in their lives (like they do with 50 cent), and didn't cause they to have major alcohol or drug problems.
Trends...
I've been seeing this ad everywhere lately:
http://www.youtube.com/watch?v=4pmsLjQblLc
It's for goody bobby pins, and although I like the style that they do the ad in, it is clear that they used the same exact film style as the Kindle ads:
http://www.youtube.com/watch?v=nDjhkGNVSxQ
This is such a unique way to construct a TV ad, and to have two different products using the same style diminished each brand's individuality, and can also unintentionally tie the two brands together.
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