MTV campaign

This campaign is awesome, graphically. Each print in the campaign has the same look - lots of fonts, some are words are more readable than others. MTV does this, however, while keeping the style of the individual ad unique to the artist that they are talking about. However, the content and copy of the ads are a little puzzling. Kurt Cobain and Ian Kumister's adsa talk about how they got into drugs as a result of their entry into the music business, while 50 Cent's says how rapping took him off the streets. They might just be trying to tell each "Master's" story, but I think they should have chosen artists who's careers were a positive in their lives (like they do with 50 cent), and didn't cause they to have major alcohol or drug problems.