laugh out loud

The most effective ads are ones that get an immediate reaction. The best ads are ones that get an immediate positive reaction. This ad made me legitimately laugh out loud. The concept is super simple - The BK stacker has a stack of burgers on it, burgers are made of beef, beef is cow, so the ad is merely a stack of cows. That creative simplicity is amazing, because it is so straightforward.

MTV campaign

This campaign is awesome, graphically. Each print in the campaign has the same look - lots of fonts, some are words are more readable than others. MTV does this, however, while keeping the style of the individual ad unique to the artist that they are talking about. However, the content and copy of the ads are a little puzzling. Kurt Cobain and Ian Kumister's adsa talk about how they got into drugs as a result of their entry into the music business, while 50 Cent's says how rapping took him off the streets. They might just be trying to tell each "Master's" story, but I think they should have chosen artists who's careers were a positive in their lives (like they do with 50 cent), and didn't cause they to have major alcohol or drug problems.

Trends...

I've been seeing this ad everywhere lately:

http://www.youtube.com/watch?v=4pmsLjQblLc

It's for goody bobby pins, and although I like the style that they do the ad in, it is clear that they used the same exact film style as the Kindle ads:

http://www.youtube.com/watch?v=nDjhkGNVSxQ

This is such a unique way to construct a TV ad, and to have two different products using the same style diminished each brand's individuality, and can also unintentionally tie the two brands together.

Mann on the Mountain

Name of Ad: Custom Coffee concept
Client: Keurig
Single Most Important Point: Keurig offers so many flavors that anyone will find an individualized flavor they will love.
Art Direction: There is a specific type of person at the top of the ad, and at the bottom is the coffee (or hot drink) that corresponds to their personality.
Name of Ad: Songs about NY
Client: New York City
Single Most Important Point: New York city has so much to offer, which is why there are so many songs written about it.
Art Direction: N/A

copy heavy ads

Outdoor/ Guerilla Ads

A Great Campaign

Apple has dominated any other computer ad campaign for a while now. However, with the release of the Microsoft's "Windows 7 was my idea" campaign, they are giving Apple a run for their money. This campaign reaches out to the public by having PC users explain the new features of Windows 7, and take credit for the new program. What I love about these ads is that Microsoft manages to demo features of their product while making their "spokespeople" real and relatable. They also have 3 different ad format - one is quick cuts to different people who claim that Windows 7 was their idea, one focuses on one person who explains why Windows 7 was their idea, and the last one is a 7 second demo of one of the features of Windows 7. They also have some print and outdoor ads, but they are much more successful in TV format.

For TV Ads, follow these links:

http://www.youtube.com/watch?v=r2YX6FsoMIY&feature=player_embedded

http://www.youtube.com/watch?v=a9ZesvwuE2g&feature=player_embedded

http://www.youtube.com/watch?v=jK-nMQiLzts&feature=player_embedded